The MBA in Digital Marketing (Industry Integrated) is a two-year postgraduate program designed to equip students with cutting-edge skills in online marketing, branding, and digital business strategies. As the world increasingly shifts towards digital-first marketing approaches, this program integrates traditional marketing principles with modern digital tools, AI-driven analytics, and industry-specific applications to prepare professionals for leadership roles in digital transformation, e-commerce, and brand strategy.
With an industry-integrated approach, students gain hands-on experience through live projects, corporate collaborations, internships, and exposure to global digital marketing trends.
The MBA in Digital Marketing blends business management fundamentals with specialized digital marketing expertise. It focuses on SEO, SEM, social media marketing, content strategy, influencer marketing, AI-driven advertising, and performance analytics to equip students with in-demand digital marketing skills.
The Curriculum Emphasizes on
- Data-driven marketing strategies and consumer behavior analysis
- Hands-on experience with industry tools like Google Analytics, HubSpot, SEMrush, Meta Ads, and YouTube Ads
- Live brand campaigns, case studies, and real-time digital projects
- E-commerce, digital advertising, and AI-powered marketing automation
Graduates will be well-prepared for careers in digital strategy, social media consulting, content marketing, e-commerce management, and brand management.
Graduates of the MBA in Digital Marketing are in high demand across e-commerce, media, technology, retail, fintech, startups, and multinational corporations. Career opportunities include
Graduates can also pursue certifications from platforms like Google, Facebook, LinkedIn, HubSpot, or even launch their own digital agencies or online businesses.
Career Prospects After MBA - Digital Marketing
- Digital Marketing Manager
- Social Media Manager
- SEO Manager
- Content Marketing Manager
- PPC Specialist
- Email Marketing Manager
- Brand Manager
- E-commerce Manager
- Digital Strategy Consultant
- SEM Specialist
- Marketing Analytics Manager
- Affiliate Marketing Manager
- Digital Advertising Manager
- Web Analytics Manager
- Influencer Marketing Manager
- Digital Content Strategist
- Mobile Marketing Manager
- Online Reputation Manager
- Product Marketing Manager
